Chartmetric report explores gender pronouns for artists


Analytics firm Chartmetric has published its trends report for the first half of 2021, analysing the fastest growing artists on various streaming services and social platforms. Spoiler: Olivia Rodrigo had a decent six months! There’s some good stuff on tracks ranked by their TikTok growth, including the tale of a 1960 track called ‘Bongo Cha Cha Cha’ enjoying a new lease of life on the social app.

Chartmetric has also been digging into the topic of gender pronouns in the music industry. Specifically, how artists identify themselves in their biographies on digital services, if they include pronouns that is.

The company found that 454,467 artists (out of more than 4.6 million in its database) have tagged themselves with pronouns, with 301,398 of them being solo artists. Of those, 237,683 use he/him pronouns (around 78.9%); 57,922 use she/her (19.2%); and 69 use they/them (0.02%). The piece goes on to slice this data by genre, streams and playlist spots.

Written by: Stuart Dredge