In 2021, if you’re in the business of helping creators make money, you’re also in the business of raising money from investors excited about the ‘creator tools’ sector. The latest example is Disciple Media, which helps people to manage and make money from their fan communities. It has raised a $6m funding round, with Pink Floyd’s Nick Mason and Classic FM founder Sir Peter Michael among the investors.
“These people are starting to leave social networks to build their businesses and using social networks as marketing channels, as the rest of the world does,” is how CEO Benji Vaughan described trends in the creator world.
Longtime Music Ally readers may have twigged that Disciple Media is not a brand new startup. We first wrote about it in 2014, when its initial focus was on mobile apps for music artists. The Rolling Stones, Rudimental and Rufus Wainwright were among its early clients. Since then, the company has been expanding its focus beyond just musicians, and its features beyond just mobile apps.
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