Laylo logo 2022

Remember Laylo? The US startup was one of the winners of the Midemlab 2018 startups contest, with an app that “gamified music discovery”. Friends competed to find and share new tracks, with the startup planning to sell merch and backstage access, while providing data to labels, publishers and artists. We liked the app, but also remembered many unsuccessful attempts before to make a business out of music discovery games.

Sensibly, Laylo has since pivoted: nowadays it’s a B2B customer relationship management (CRM) startup that helps musicians and other creators build pre-sale landing pages for content, merch and events. Its clients include the likes of Calvin Harris and Dillon Francis, as well as C3 Presents, PodcastOne and Red Light Management.

Now Laylo has announced its latest, strategic funding round. Led by investment firm Eldridge, the round also included contributions from former TikTok CEO Kevin Mayer and C3 Presents founder Charlie Walker. While the amount was not announced, Laylo said it brings the company’s funding so far to more than $5m.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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