Livestreams have become an increasingly important part of TikTok, including for its partnerships with music artists. Now the short-video app is adding a number of new features to TikTok Live to keep the momentum going.
‘Live Events’ is one: a tool that helps TikTok creators (and musicians) schedule and promote their livestreams on the platform, including pinging fans with notifications when they are about to start streaming.
TikTok is also keen for more collaborative livestreams, with its ‘Go Live Together’ feature encouraging duos to broadcast. That could be handy for musicians looking to work with TikTok influencers to promote a release.
There is also a new ‘Live Q&A’ feature to encourage audience-participation streams; expanded promotion of current livestreams on TikTok’s ‘For You’ and ‘Following’ screens; and the ability for a livestream host to choose an additional moderator to help them manage the comments section – including muting and blocking toxic users.