Amazon and Google don’t release official figures for their smart speaker sales, so research firms try to plug the gap with their own estimates. In the US, we should perhaps flip the order and talk about Google and Amazon now.
According to Omdia, Google shipped more of these devices in the second quarter of this year. It estimates that Google shipped nearly 4.2m smart speakers in Q2 compared to Amazon’s 3.4m, which it pegs as 47.8% growth and 31.3% decline year-on-year respectively.
Watch out for Apple though: Omdia claims that it shipped nearly 2.5m HomePod smart speakers in the US in Q2, representing 180% growth year-on-year thanks to its cheaper HomePod Mini. Note, Omdia thinks Amazon is still ahead for the first half of 2021 as a whole, with a 42% market share in the US compared to Google’s 37% and Apple’s 21%.
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