Anghami seemingly has the wind in its sails and is ticking off a few of similar boxes to other large, successful modern media companies: it’s about to list on the NASDAQ stock market in New York via a SPAC – and it’s announcing an exciting, futuristic development as the buzz builds before that listing.
It’s aiming to bridge the online-offline gap with some experimental technology, by opening the first of a series of “Anghami Labs” in Dubai. Visitors can “co-create music inspired by both Arabic and international cultures” which is then performed at the venue, with the resulting music being made available exclusively on the Anghami app.
By now, virtual spaces – whether hybrid ones like this or pure virtual “metaverse” ones like Facebook’s Horizon – appear to be a confirmed feature of our future online activity. Horizon seems to be only a small part of Mark Zuckerberg’s vision for the future of Facebook – claiming last week that it will now become a “metaverse company,” where people can live, work, play and interact in a virtual environment. Music will be a prominent feature of any virtual space, and while we the usual licensing dance is taking place, opportunities abound for artists with vision and boldness to make a (virtual) land-grab.