Each day this week, journalist Amit Gurbaxani focuses on some interesting stories in the Indian music business, with plenty of links for you to explore.
A week after news broke that it had raised $145 million at a $2.88 billion valuation, Mohalla Tech, the parent company of Indian-language social media platform ShareChat and short video app Moj, has announced that it has signed a “multi-year, multi-nation” licensing deal with India’s largest record label T-Series.
In the mad scramble that ensued following the ban on TikTok in the country in June last year, Moj has emerged the winner – at least among the spate of local versions that were born in the aftermath. In just a little over a year since its launch in July 2020, Moj boasts 160 million monthly active users (MAUs), which means it is quickly closing in on passing TikTok’s India user base, which was over 200 million at the time of the ban.
Moj’s self-declared figure differs significantly from the 48 million MAUs that web analytics site SimilarWeb says it has, but even they place it as the leading domestic short video app, with double the count of its nearest homegrown rival MX Takatak. Moj has also been a step ahead of the competition in another sense; it was among the first to ink agreements with Indian majors such as T-Series, Saregama, Zee Music Company and Times Music.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…