We featured US-based startup Skrachy back in May where founder Kevan Cooper explained how their platform was built “to empower the DJ and revolutionise their business model,” by giving DJs a place to be discovered, have their live DJ sets listened to, and then get booked – all through one platform.
Now Skrachy is celebrating the launch of their mobile apps on August 7th with a nearly 24-hour stream of live DJ sets from all over the world, including from DJ Kid Capri in New York and DJ Ted Fee from Paris, and is available in its iPhone and Android apps.
Skrachy’s is an interesting model that Cooper compared part of its it to that of Booksy, a popular platform for barbers and beauticians in the US. It doesn’t simply lump a certain genre of livestreams together in one place: it provides a suite of booking, subscription, communication and business management services alongside the streaming capability, all for a monthly fee.
As artists and performers build out their “third column” of income – the new, direct-to-fan income streams that sit along side the traditional recorded music and live streams – it’ll be interesting to see if they start turning to tools like Skrachy, or similar services like Sessions and Ampled, to create viable DIY businesses.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…