Kanye West may be releasing his new album ‘Donda’ tomorrow (13 August), although we’ve learned from experience to take dates with a pinch of salt in this artist’s case.
There’s no doubt that he’s still a draw though: West’s latest livestream listening party broke Apple Music’s record for a live audience. 5.4 million people tuned in, according to Billboard, which noted that this is “more than double the current livestream record on Twitch”.
This is all based on ‘sources’ – Apple Music has not publicly talked about the number yet. The article also suggested that West generated more than $7m of merchandise sales from fans attending the listening party at the Mercedes-Benz Stadium in Atlanta.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…