Ever since its reinvention as a distributor, Soundrop has made YouTubers and other social creators key targets as clients, including helping them to license and release the cover songs that have been such a big part of the platforms they’re using.

Now the company is slashing its prices: charging $0.99 per track for cover song distribution, down from $9.99 before. “It’s not a one-size-fits-all market now. There are all these subsets of markets and different types of creatives out there — and their needs are changing constantly. We’re changing with them,” said president Joel Andrew.

It’s a bold move for the company, which now sits under the umbrella of Downtown Music Holdings, which bought it in 2019 as part of the wider acquisition of its parent company AVL Digital Group.

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