When we wrote about startup TuneGo in 2018, it was a company promising to put Big Data to use for A&R purposes, complete with its own record label and $7.7m in funding. It has since evolved into a platform for artists to manage their catalogues in the cloud, but now it’s also in the NFTs game.

It has announced a partnership with artist Method Man to launch something called Tical World: “an interactive comic community, giving audiences the opportunity to offer creative direction, interact with characters, purchase NFT rights to ownership, and create new storylines”.

The idea being that the world will spawn comics, TV shows, films and games, but also NFTs based on its characters, artwork and music – including unreleased tracks by Method Man himself. His apparel brand Tical Athletics is also part of all this.

The pitch to fans is that they can get in early (“as if they were buying the original sketches of Star Wars, Marvel, and Harry Potter characters”) while promising that these NFTs will be “a sharp contrast to the ‘cash grabs’ that NFTs have become synonymous with”.

Welcome words, but the proof will be in the pudding, as ever.

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