tiktok logo

We reported earlier this week on YouTube’s latest digital safety features for kids and teens. Now TikTok, a company long under scrutiny over the younger end of its user base, is also adding more changes.

These ones are focused on 13-17 year-olds – remember, under-13s aren’t supposed to be using TikTok *comedy glance to camera two* – and will be rolling out over the coming months. The changes include setting direct messages to ‘no one’ by default; a pop-up showing teens how to choose who can watch their videos; and for 16-17 year-olds how to choose who can download them (13-15 year-olds can’t have their videos be downloaded at all).

TikTok also says it will no longer send any push notifications to 13-15 year-olds after 9pm, or to 16-17 year-olds after 10pm. These are all relatively small changes, but part of a wider picture of TikTok and other social platforms trying to make themselves safer for teenagers. Not to mention staving off critics and regulators who say they still need to do more…

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Music Ally's Head of Insight

Join the Conversation

1 Comment

Leave a comment

Your email address will not be published. Required fields are marked *