US satellite-radio firm SiriusXM has launched its TikTok Radio station, which is an official partnership with ByteDance’s social app.
Not that it’s a surprise: plans for the station were announced in May, with the promise that the channel would feature “a diverse group of TikTok creators showcasing trending music and stories behind the songs throughout each day, as well as a weekly music countdown dedicated to TikTok’s top trending tracks”.
With the launch, the identity of those TikTokers has been revealed: Billy, Cat Haley, Hindz, Lamar Dawson, Taylor Cassidy, DJ Const, DJ Habibeats are hosts, while the first week will also see guest hosts including Bella Poarch, Dixie D’Amelio, Ed Sheeran and Lil Nas X.
The weekly chart will be called the TikTok Radio Trending Ten, and will be announced every Friday. Meanwhile, there will also be a show aired live both on SiriusXM and TikTok once a week, using the latter’s livestreaming feature.