YouTube has published a new figure for its creator economy: more than two million channels are now in its YouTube Partner Program, which is the level you need to reach to start earning money from a YouTube channel.
“Over the last three years, we’ve paid more than $30 billion to creators, artists, and media companies,” announced YouTube in its blog post. For comparison’s sake, the company has previously said that it paid out more than $3bn to the music industry in the calendar year 2019, and more than $4bn in the 12 months up to the start of June 2021.
“In 2019 alone, YouTube’s creative ecosystem supported the equivalent of 345,000 full-time jobs, just in the US,” added YouTube, while setting out the 10 ways channels can now make money on its platform. Ads, premium, Super Chat, Super Stickers, Super Thanks, memberships, merch, ticketing, creator funds and brand partnerships brokered through its BrandConnect arm, since you ask.
In separate (and more specifically music) news, YouTube has kicked off a bi-monthly roundup of new and improved YouTube Music features, with the first focusing on additions in May, June and July this year. It’s a useful roundup of some of the features that aren’t major enough to get individually announced, but which together show how YouTube Music is evolving.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…