Behind The Campaign :: Warner Italy’s Summer Playlist


Normally in Behind The Campaign we focus on a single artist (typically around an album release); but, to break with convention slightly, we are instead looking at a cross-artist playlist campaign run by Warner Music Italy this summer. Through its Topsify Italia brand, it ran the “L’Estate Che Aspettavi” (translating as “The Summer You Were...

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Written by: Eamonn Forde