Emmersive Entertainment

Our last sighting of artist Flo Rida was on stage at this year’s Eurovision Song Contest, making a guest appearance on the entry from San Marino. After a triumphant *checks notes* 22nd place finish, what next?

The logical move, of course: co-founding a music NFTs startup. Flo (aka Tramar Dillard) has launched a company called Emmersive Entertainment, as a subsidiary of Vinco Ventures. Does that name sound familiar?

Vinco is the company that merged with a firm called Zash Global Media and Entertainment early this year, and that’s the company that owns an 80% stake in social app Lomotif – which recently signed a licensing deal with Universal Music.

Anyway, Emmersive Entertainment’s plans are to work with artists, sports stars and other celebrities to build “E-NFTs” – digital collectibles including signatures, audio, animation and “both physical and digital ways to view and interact with them”.

This Forbes profile explains more about that, including the music streaming aspect that has seen artist Tory Lanez release an album through Emmersive’s app.

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