Apple is trying to head off a class-action lawsuit in the US focusing on its App Store policies. As part of that process, it has announced some changes to its rules including one that’s directly relevant to the company’s ongoing battles with Spotify.
The agreement it has brokered to resolve the lawsuit “clarifies that developers can share purchase options with users outside of their iOS app”. What does that mean? “Developers can use communications, such as email, to share information about payment methods outside of their iOS app,” Apple explained. “As always, developers will not pay Apple a commission on any purchases taking place outside of their app or the App Store. Users must consent to the communication and have the right to opt out.”
Note the ‘outside of their iOS app’ aspect to this however: it seems that firms like Spotify still won’t be able to promote direct subscriptions within their iOS apps. Still, it’s movement in the direction they have been agitating for.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…