YouTube’s latest blog post about the European Copyright Directive is a mix of existing stats ($4bn paid to the music industry in the last year; $30bn paid to media companies, creators and artists in the last three) and nudges for local policymakers (“YouTube’s creative ecosystem contributed approximately €775 million to Germany’s GDP in 2019…”).

There’s also some news on the expansion of YouTube’s ‘Copyright Match Tool’. “We recently expanded our Copyright Match Tool so that any rightsholder who successfully submits a copyright removal — whether they host their content on our platform or not — can have access to our matching technology,” explained the company. “We also allow rightsholders who submit copyright takedown notices to request that YouTube prevent copies of the same content from being uploaded in the future.”

The notion of ‘take down, stay down’ has long been encouraged by music rightsholders, so if the system works, it would be a step forward from their point of view.

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Stuart Dredge

Music Ally's Head of Insight

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