In 2019, Massive Attack commissioned a group of researchers from British universities on how to significantly reduce the environmental impact of live music, based initially on the band’s own data.
Two years on, the researchers – from the Tyndall Centre for Climate Change Research – have published a report setting out targets for the wider live industry.
“Only a material and fundamental shift in practices and technology globally can prevent catastrophic climate change,” notes the report. “How live music stakeholders and the industry as a whole embrace climate action is a part of this global response.”
The report sets targets for energy use in venues and at outdoor festivals; for surface and air travel by artists, production crews and industry workers; for travel to events by fans; and for ‘non-energy consumables’ ranging from food and drink to stage sets.
“Super-low carbon practices can only be delivered if they are central from the inception of a tour,” it claims. “Super-low carbon needs to be baked into every decision… Secondly, this requires the various actors in the sector to use their direct power as well as their wider influence to overcome barriers and champion new practices. Thirdly, progress must be monitored and reviewed.”
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…