DJ mixes are an increasingly prominent part of Apple Music, and now the streaming service is outlining how it plans to make sure rightsholders and musicians featured in those mixes are accurately paid. According to Variety and TechCrunch, Apple is working with major and independent labels to devise a suitable system for splitting the royalties from these mixes, but it is also using technology from its Shazam subsidiary to ensure that the right tracks are identified in the first place.
“We also are working with the DJs, and the suppliers of the DJ Mixes including festivals, clubs, promoters, curators and independent labels to ensure that they are compensated fairly,” said Apple in a statement.
Contrary to some reports, this is not the first time streaming has paid royalties for DJ mixes: Mixcloud has long operated under a radio-style licensing model for example. Startup Dubset also made its name clearing rights for remixes and DJ sets, before its acquisition by Pex in March 2020.