It’s a joyful day for anyone who has spent the last decade and a half thinking that Facebook was cool, sure, but wouldn’t it be cooler if you could strap it to your actual face? Yes, the day has come when that’s possible.
The social network has unveiled Ray-Ban Stories, a pair of smart glasses created through a partnership with accessories maker Ray-Ban. “A new way to capture photos and video, share your adventures and listen to music or take phone calls — so you can stay present with friends, family and the world around you,” as the pitch goes.
They’ll cost $299 when they go on sale in the US, UK, Australia, Canada, Ireland and Italy, and there’s a companion ‘Facebook View’ mobile app to sync, edit and share the photos and videos (and interestingly the sharing options include Twitter, TikTok and Snapchat).
There is even a dedicated ‘Ray-Ban Stories Privacy‘ microsite, which Facebook hopes will head off the inevitable ‘isn’t this a slippery slope of intrusive horror?’ worries. Still, as a pointer to the company’s long-term intentions around AR and pervasive computing, they’re worth studying.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…