Intuit buys email marketing platform Mailchimp for $12bn


Mailchimp is a popular email marketing platform used by a number of artists and labels for their mailing lists – and, indeed, by Music Ally to send out our bulletins and reports.

It has grown to 2.4 million monthly active users, 800,000 of whom are paying for the service, all without raising a single dollar of external funding. Which makes its exit this week a lucrative one for the founders: Mailchimp is being acquired for $12bn by technology firm Intuit.

That’s the company that owns accountancy platform QuickBooks, personal finance app Mint and tax-filings service TurboTax, so the story here – with obligatory tech jargonese – is “the vision of an innovative, end-to-end customer growth platform for small and mid-market businesses”.

Mailchimp CEO Ben Chestnut sought to reassure current users in an email. “Our platform will stay Mailchimp through and through: the same user-friendly products and tools, the same resources and support, and the same brand you know and love…”

Stuart Dredge

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