If Freddie Mercury were still alive, he’d have turned 75 this month – on past form, by having a helluva party to celebrate.
The Mercury Phoenix Trust, the non-profit founded in his memory to tackle AIDS, is marking the anniversary in a thoroughly modern manner: by releasing a collection of NFTs.
The Trust is working with marketplace SuperRare on the drop of four NFTs – each available in a single edition – based on the late Queen frontman.
Four artists, Blake Kathryn, Chad Knight, Mat Maitland and MBSJQ, were enlisted to create the artwork for the NFTs. They’ll go on sale from 20 September, although you can see them now on the SuperRare site.
The project has been curated by Six Agency, which has previously worked with artists including Galantis, Dillon Francis, RAC, Blond:ish and BT on NFT drops.
“After meeting with the Mercury Phoenix Trust, we knew that if Freddie were alive today, he would be excited about the creative potential of the NFT space,” said co-founder Georgio Constantinou.
(For all the temptation to raise an eyebrow at this, as the announcement points out, Mercury had a degree in graphic art and design, and collected all manner of art in his later years.)
The four NFTs will be sold through a timed auction lasting 75 hours, with proceeds going to the Mercury Phoenix Trust.
New to the world of music NFTs? Watch our recent primer on the subject below:
Meanwhile, if you’re wondering whether we had any other Queen/NFT puns in mind for the headline to this story… of course we did! Don’t Drop Me Now… Crypto Little Thing Called Love… We Will Block(chain) You… Under Pr-Ether… Feel free to suggest your own in the comments section.
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