As the live industry gets back up and running in more parts of the world, we’re going to see a renewal of the discussions about how to improve live music’s environmental impact. UK umbrella body Live set out its stall yesterday: aiming to reach net zero emissions by the year 2030.
It has a dedicated sustainability arm called Live Green working on the plan, with the help of companies and organisations including Julie’s Bicycle, AGreenerFestival, Powerful Thinking, Vision: 2025 and The Tour Production Group.
This is an area that isn’t just about big declarations though: it’s also about incremental changes made by individual events and companies, which their peers can learn from.
The latest example of that comes from the UK’s Wild Paths Festival, which is taking place in Norwich this October. It’s claiming to be the first UK festival to have an entire range of ‘upcycled’ merchandise: made from second-hand and vintage clothing with sustainable merch firm No Encore.
The event will also be working with climate organisations including CanO, Frank Water and Ecolibrium to try to make the festival as sustainable as possible, from single-use plastics to travel offsets.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…