Douyin is the Chinese version of TikTok, and like other apps that are popular with young people in China, it’s facing pressure to limit the time they spend on its service.

Cue what Douyin described in a blog post as “the most stringent youth protection measures in the history of the platform” – a ‘youth mode’ for people under the age of 14 that will limit their daily usage to 40 minutes.

Douyin is also going to be upping the educational content for anyone in youth mode: “novel and interesting popular science experiments, exhibitions in museums and galleries, beautiful scenery across the country, explanations of historical knowledge, and so on”.

The announcement follows a recent ruling that Chinese children can only play online games for an hour a day on Fridays, Saturdays, Sundays and public holidays, as well as a crackdown on “frantic or improper idol-worshipping behaviour” within entertainment apps of all kinds.

Those apps are scrambling to comply, as well as to anticipate what the Chinese authorities might crack down on next.

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