billie eilish beat saber

Beat Saber has been one of the bigger hits in the virtual reality games industry, selling 4m copies across various headsets by February this year.

Now owned by Facebook, Beat Saber has shown some encouraging signs of players’ appetite for buying add-on music packs, with more than 40m songs sold in-game by February too. It’s a tried-and-tested model from the days of Guitar Hero and Rock Band, and major labels are opening up to the idea in VR.

Beat Saber launched an Interscope-themed mixtape pack in May this year, and now it has a 10-track Billie Eilish pack from its partnership with the same label. Drawn from her two studio albums, the songs cost $1.99 each, or $12.99 for the pack. The pack comes ahead of Eilish’s Governors Ball festival performance being aired in Facebook’s separate ‘Venues’ VR app.

There’s also a whiff of exclusivity here: Beat Saber is available for Sony’s PlayStation VR and HTC’s Vive headsets as well as Facebook’s Oculus devices, but for now the Billie Eilish pack is only available for the latter.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *