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Why do certain posts get demoted in Facebook’s news feed? The social network is revealing a bit more about the kind of content it demotes, in a section of its Transparency Center site.

The company is stressing that it responds to people’s feedback “about what they do and don’t like seeing on Facebook” with these decisions.

The page explains more about 12 categories of posts that its automated systems regularly demote: ad farms; clickbait links; comments likely to be reported or hidden; engagement bait; links to suspected cloaking domains; links to websites “requesting unnecessary user data”; low-quality browsing experiences; low-quality comments; low-quality events; low-quality videos; pages predicted to be spam; and “sensationalist health content and commercial health posts”.

Hopefully few Music Ally readers will be falling foul of that one, but there may well be some lessons / panic attacks for music marketers to take from the other categories.

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