Snoop Dogg The Sandbox

Throughout Music Ally’s history one principle has held true: if there’s a whizzy new digital platform of some kind, Snoop Dogg will be on it before 99.7% of other artists.

The latest example is The Sandbox, the blockchain-powered online game that we last wrote about in May when Plastikman and Deadmau5 bought some virtual land there. Now Snoop Dogg is following suit.

He, too, has become a virtual landowner in The Sandbox, and will be building a mansion there and – just to make sure to hit two of 2021’s buzz trends in one fell swoop – using it as the base to sell NFTs to fans.

Those will include avatars for players of the game itself, and branded items that they can use in the games *they* create on the platform – “Snoop Dogg’s personal car collection, dogs, statues, memorabilia, and more”.

Cue video trailer, complete with a rap about NFTs that (joyfully) YouTube’s auto-transcription system appears to think is in Dutch. Still, The Sandbox, and how these early-adopter artists are using it, is worth keeping an eye on.

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