Gaming platform Roblox has hosted a number of music performances over the last year, but now it has launched another way for artists and labels to work with it: listening parties. Poppy (and her label, Sumerian Records) were the first to take advantage this past weekend.
Unlike the concerts, this isn’t about an artist creating their own Roblox game or experience. Instead, it’s about putting their new music in a variety of existing, popular Roblox games. In Poppy’s case, those included Overlook Bay, Robloxian High School, Creatures of Sonaria and The Floor is Lava.
Roblox says that collectively, the games used for this listening party have been visited more than 3bn times in their lifetime.
But this isn’t just about letting people listen as they play those games. Poppy spent the weekend visiting them to play and chat to fans: something that generates spin-off content with Roblox YouTubers, for example here, here and here.
Poppy virtual merchandise was also given away on the platform this weekend.
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