Recorded music income in Italy rose 34% in the first half of 2021, with subscription revenue up 41%. More importantly, perhaps, Enzo Mazza, CEO of Italian recorded music body FIMI, says that Italy made “an incredible jump” in the transition to digital consumption during the pandemic.
“In one year Italy reached a penetration in the usage of new devices and internet the country would [otherwise] have reached in four years at least,” he told Music Ally, for our latest country profile. “Italian consumers adapted very fast to the new environment generated by the several lockdowns,”
Mazza added. “Even people with a low digital culture were involved in a strong usage of the new technologies and in particular video streaming platforms, like Netflix, and also the music platforms saw an increase.”
This has been reflected in a rise in the number of paid music subscribers. Mazza said that, although there are no official numbers, there is a general consensus that there are roughly 3m streaming music subscribers in Italy, up from 1.5m in 2019.