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Single Music is a startup that makes a ‘monetised video’ tool for ecommerce platform Shopify, so that artists using the latter to sell merch can also use it for ticketed livestreams.

The company says that it has sold nearly a million tickets and generated more than $22m of revenue for its clients since the beginning of the Covid-19 pandemic.

It has been choosing which artists to work with – including Def Leppard, Smashing Pumpkins and Korn – but now it is opening up the tool so that it can be used by any artist on Shopify on a self-serve basis.

“This technology isn’t new for us. We’ve been offering it to major artists all along. Now we’re excited to see what all Shopify creators and businesses can gain from it,” said CEO Tommy Stalknecht.

WMG-owned Songkick has also been using Single Music’s video streaming tech during the pandemic. The company takes a $1 fee per ticket sold, but artists keep 100% of their merchandise sales.

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