Spotify rebrands its advertising business and courts brands


Spotify has rebranded its advertising division from Spotify for Brands to Spotify Advertising – a sentence to make your head spin if ever we heard one.

The rebranding comes as Spotify launches its latest campaign to enlist more brands to advertise on its service.

The Wall Street Journal suggested that small and medium-sized businesses are one focus for this campaign as Spotify tries to broaden its ads business, while persuading more podcasters to use the company’s ad marketplace is another priority.

How do you court brands? By advertising at them, of course! Spotify will be running ads across video and social media platforms as well as audio ads on its own service.

“Our goal is to start to really compete with Snap and Twitter and deliver on the expectations advertisers have, including small businesses,” said the company’s chief content and advertising business officer Dawn Ostroff.

Written by: Stuart Dredge