FaZe Clan is one of the bigger brands in the esports world, with its crew of professional gamers competing in tournaments and creating online content by the boatload. It also took investment from former Apple Music and UMG exec Jimmy Iovine in April 2020.
Now the company claims to have signed its “first ever in-house music artist and gamer hybrid” in the form of DJ and producer Kaysan. Renamed FaZe Kaysan, he will now be – and fans of press-release bluster should enjoy this – “asserting himself as an inimitable multi-hyphenate whose impact fissures through music, video games and culture at once”.
Translation: he’s releasing a debut single and megastar influencer Charli D’Amelio has done a couple of TikTok dances to it already, and he’ll be continuing his already-popular series of Twitch gaming sessions.
Still, it’s the latest example of using an esports clan as the launchpad for a music career, even if Kaysan isn’t *strictly* the first musician to be inducted into FaZe Clan. See Lil Yachty in 2018 and Migos’s Offset the following year.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…