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WMG invests in Roblox developer Supersocial’s $5.2m round


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One of the things we’ve been banging on about in our coverage of games platform Roblox is its open nature, and its community of developers who know how to build games and experiences for it.

This is what’s helping artists and labels get up and running on Roblox quickly: there’s a pool of people who don’t just have the technical chops with the Roblox Studio software, but also understand the culture of the platform.

One of the bigger examples of those developers is Supersocial, and it has just raised $5.2m of funding to power its ambition to become “the Nintendo of the metaverse age”. And that’s a phrase laser-targeted to get investors salivating in 2021 if ever we heard one.

Oh, and one of those investors is Warner Music Group. Yes, it’s the latest example of WMG’s dive into the world of Roblox, having invested in the platform itself early this year, and worked with it on a number of virtual artist events.

Supersocial’s CEO Yonatan Raz-Fridman didn’t mention music in his blog post announcing the funding, focusing more on the company’s games – multiplayer RPG Ghostopia is its big upcoming title – and its ‘Labs’ division that will hire emerging Roblox developers and fund new games.

It’s reasonable to expect that Supersocial will be working on some of WMG’s upcoming Roblox experiences, or at least connecting the label with some of those emerging developers. There’s another music link for Raz-Fridman: he also co-founded computer-kits startup Kano, which recently worked with Kanye West on his Donda Stem Player device.


Written by: Stuart Dredge