Last week, ticketing firm Dice raised a $122m funding round, with expansion on its mind. And acquisition, as it turns out. As the week ended, Dice announced that it had bought electronic music livestreams brand Boiler Room for an undisclosed amount.
The latter launched in London in 2010 (“as a webcam taped to a wall”) and has broadcast more than 8,000 DJ sets and performances since then. Boiler Room said the acquisition will help it put on more streams, tours, festivals and create original documentaries and spin-off merch, continuing its own expansion strategy.
Both companies say that generating revenue for artists will be at the heart of their plans.
“The combination of Boiler Room with the distribution and technology of Dice creates substantial opportunities in a sustainable, transparent and fair model,” said Dice boss Phil Hutcheon.
No news on whether an official version of spoof channel 90s Boiler Room is part of those plans, but we’re fervently hopeful…
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…