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YouTube’s TikTok-like YouTube Shorts feature is currently generating more than 15bn daily views, having expanded globally in June. Now SyncVault is launching a ‘music promo platform’ specifically focusing on YouTube Shorts, with the aim of rewarding YouTubers for using music by its label clients in their short videos.

It’s called VidCents Music for YouTube Shorts, and is an expansion of SyncVault’s regular business.

Influencers can choose from a range of tracks to use in videos, with the promise that it is “claim-free, 100% monetisable and always free to use in your videos”. They then earn a currency called v-points – one per view – which can be redeemed at a rate of $1 per 1,000 v-points.

More than 300 artists and labels have run campaigns on SyncVault’s main platform since it launched in beta early this year, so we’d expect to see a fair few of them testing out its Shorts expansion too.

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