Twitch tests letting viewers spend money to promote channels


We’ve heard and written a lot about the various ways labels and artists’ teams can spend money on marketing to reach new audiences. But what about fans? Here’s something interesting to watch: a test by Twitch of a feature for viewers to buy ‘boosts’ for their favourite channels.

“What we’re doing with Boosts is giving viewers the ability to buy super high visibility promotions for their favorite creators, and these types of placements come with a cost,” said Twitch product manager Jacob Rosok, according to Tubefilter.

A fan of a channel can pay $0.99 for 1,000 ‘recommendations’ of its stream to new viewers, or $2.97 for 3,000, according to screenshots shared by people who’ve seen the test. The channels will be recommended in Twitch’s ‘live channels we think you’ll like’ homepage section.

There appears to already be a spirited debate going on in its creator community about whether this is a good or bad move by Twitch though.

Stuart Dredge

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