Record labels are very keen for YouTube to migrate a greater share of its more than two billion monthly music users to paid subscriptions.
One of the features dangled as temptation has been the ability to play music in the ‘background’ on mobile phones: so that, as for other audio streaming services, the music doesn’t stop if the user switches to another app or puts their phone away.
So, we can only wonder what those labels will make of the news that in Canada, YouTube is now making background listening a feature that free users can use, not just paying subscribers.
“Canadian music lovers using the YouTube Music app will be the first to enjoy this new feature before it becomes available to listeners around the world,” announced YouTube – so this isn’t just a one-country test.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…