The big streaming services love a pop-up installation partnership with a major artist. The latest example is Amazon Music teaming up with Coldplay to launch ‘The Atmospheres‘.
It’s an “intergalactic audio-visual experience” that will touch down in London, New York, Tokyo and Berlin (unsurprisingly, in the four countries that are Amazon Music’s biggest markets) for two days from 15 October, with fans able to book tickets for five-minute slots in the installation.
“Fans can create their own alien language messages, snap selfies in the augmented reality photobooth, and even help to power the experience through bespoke kinetic walkways,” is the promise.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…