The rise of lo-fi hip-hop has been headed by YouTube channels like ChillHop Music and ChilledCow (recently rebranded as Lofi Girl). It’s interesting to see other players getting involved though, including Apple’s artist development subsidiary Platoon.
It’s a partner in the launch of Arden Records, a new label focusing on lo-fi music co-founded by Nepali artist and producer Sagun; Jordan Smith of S+ Mgmt, and Andrew Kwan of Romantic Music Group.
Its first release is an EP by Sagun, also called ‘Arden‘.
“In the beginning of my career, I didn’t have a team and lacked music industry knowledge, but through starting Arden Records, I want to help artists achieve their goals by offering my guidance and providing the proper resources I never knew I needed,” he said.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…