Apple One is Apple’s services bundle, where people can pay a single, discounted price for Apple Music, Apple TV+, Apple Arcade and iCloud storage (and on its highest tier, for Apple News+ and Apple Fitness+ too). It launched in September 2020.
It is described as “a monthly subscription that addresses users’ mobile needs end-to-end”, including access to YouTube Premium and Play Pass (Android’s equivalent of Apple Arcade: an all-in-one mobile games subscription) and cloud storage, but also throwing in a Pixel smartphone “with the promise of regular upgrades”.
So, not just a services super-bundle, but a services and hardware super-bundle. Google has a press launch planned for its new Pixel smartphones in 19 October, so that would be the obvious time to reveal Pixel Pass too.