Clubhouse isn’t *just* for jawing on endlessly about NFTs, crypto and digital marketing, y’know. There are a growing number of musicians exploring its potential both for Q&As with fans, and live performances. Now Clubhouse is leaning into the latter with a new ‘Music Mode’.

It’s a feature that musicians can use to boost the audio quality when they’re performing in a Clubhouse room: stereo sound and support for external USB microphones and mixing boards at their end of the broadcast. The new mode is launching first on Clubhouse’s iOS app, with Android to follow.

It’s good news for musicians wanting to perform on Clubhouse, but it may also elicit more interest from collecting societies and publishers in the platform from a licensing / royalties perspective. ‘Music Mode’ suggests Clubhouse is now an active rather than passive platform in terms of hosting musical performances, and publishers and PROs will be well aware of that.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *