YouTube’s TikTok-style Shorts feature launched a year ago in India in beta, and the company has celebrated the anniversary by setting out some of the lessons learned from its first year.
“We’re focused on three key areas: building a creation experience that empowers anyone to create and find an audience; refining our viewer experience to make sure we’re helping people find Shorts that they’ll love and discover new creators; and determining more ways we can reward creators for the Shorts they make that delight the YouTube community,” wrote product lead Todd Sherman.
Among the plans: a better ‘audio picker’ to find music by genre and bookmark sounds; the ability to remix sounds from other YouTube videos; the Shorts player appearing in more places on YouTube, but still with a clear separation between Shorts and longer-form videos; and plans to expand the $100m YouTube Shorts Fund to more countries beyond its current 40+.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…