Campaigns :: 20 October 2021 – Halsey, Billie Eilish, Coldplay and Mike Posner


Halsey-on days: singer creates QR AR treasure hunt in an “immersive installation” Which ‘R’ is better? QR? AR? VR? Music marketers increasingly have all of them in their box of tricks to pull out when the budget allows for something a little grander. Pop star Halsey is covering a few eventualities here by soldering together...

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Written by: Eamonn Forde