The IFPI has been surveying 43,000 people in 21 countries about their music habits for its latest ‘Engaging with Music’ report, which was published today. As you would imagine, the report emphasises the positive findings, such as the average time spent listening to music having grown from 18 hours a week in 2019 to 18.4 hours now.
There’s also a useful breakdown of ‘the music engagement mix’ – how people spend their music time. 23% is subscription audio streaming, 22% is video streaming, and 16% is music on the radio, followed by short-form video apps (11%), and ad-supported audio streaming and listening to bought music in digital and physical formats (both 9%).
The top five countries ranked by time spent listening to subscription streaming services are: Mexico, Sweden, Brazil, Germany and the UK. You can read the full report here.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…