YouTube launched its first #YouTubeBlack Voices Fund Artist Class early in 2021, choosing 21 artists to receive support, training and funding from the company. Now it is returning for a second cohort, renamed the #YouTubeBlack Voices Music Class.
YouTube has also enlisted a famous name as a mentor for the program: hip-hop veteran Slick Rick. This time round there are two groups taking part: artists, but also songwriters and producers, with 53 part of the program in total. YouTube said that they hail from the US, UK, Brazil, Australia, South Africa, Nigeria, Uganda and Canada.
“It’s an honor to partner with YouTube via the #YouTubeBlack Voices Fund initiative to utilise my platform and art to share as an example of what endurance, the power of imagination and pure authenticity look like,” said Slick Rick.