Independent duo Tiny Hits have released their latest single ‘Control’ in what they’re describing as a ‘Maximum Revenue’ version on streaming services. What’s that? Well, the track is four minutes and 12 seconds long, but they have divided it up into seven sections of just over 30 seconds each (i.e. long enough to generate a royalty when played in full) and released those sections as separate tracks on an EP. Track eight is the full version, and there’s even a ‘beatless’ version to round out the release.
AWAL is the distributor responsible, working with the band on something intended as a fun experiment. “We believe in delivering maximum value for shareholders. So here it is – one song, seven 30 second tracks,” as they announced. Tiny Hits previously released another single, ‘Stay’, as free stems and MIDI for fans to play around with.