Represent is the merchandise firm that has created lines for the likes of Jennifer Lopez, Camila Cabello, Ed Sheeran and Britney Spears among a host of other music, sports and Hollywood stars. Now the company has a new owner: celebrity shoutouts service Cameo.

It’s the latter’s first acquisition, which it said will “expand and diversify Cameo’s existing talent pool, introduce fun new ways for talent and fans to connect, establish new revenue opportunities for talent on the platform, and provide the entire Cameo community with a new way to fundraise for non-profit organizations”.

This includes plans to start selling ‘gift bundles’ in the future including a personalised Cameo video and physical merchandise. “We expect to begin integrating Represent’s merch capabilities into the Cameo experience in 2022; at which point, merch will become a native part of Cameo for fans and talent alike,” announced the company.

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