YouTube ad revenues grew by 43% to $7.2bn in the third quarter


YouTube’s parent company Alphabet published its latest financial results yesterday, including stats for advertising revenues on its video service. Those grew by 43% year-on-year to $7.2bn in Q3, according to Alphabet. As usual, the figure does not include revenue from paid YouTube subscriptions.

There was no new stat for how many subscribers the company has: CEO Sundar Pichai simply reiterated the 50 million figure from September when talking to analysts in Alphabet’s earnings call.

The company did say that revenues for its ‘other’ category, which grew by 23% to $6.75bn, were “driven by growth in YouTube non-advertising revenues and hardware” – the latter including Fitbit trackers as well as smart speakers.

Alphabet also said that Apple’s much-discussed advertising-tracking changes in its latest iOS software had only had a “modest impact on YouTube revenues” so far.

Written by: Stuart Dredge