‘How do I get my music onto popular playlists?’ has been an enduring question from artists in the streaming era. Spotify launched its playlist-pitching tool for unreleased music in July 2018 as part of its Spotify for Artists service, and now Amazon Music is following suit.
Amazon’s version is called ‘New Release Pitch Tool’and it went live yesterday as part of its service’s Amazon Music for Artists suite. Artists and their teams can use the tool to pitch tracks for consideration in Amazon Music’s playlists and also its stations. But – this is quite an important point – the tool isn’t just about getting onto those properties. It’s about providing Amazon with the metadata that could surface tracks in other ways too. “Places like Amazon Music activity feed, push notifications, Alexa alerts & prompts, genre-based browsing, and more,” as Amazon Music put it.